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Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. They’re the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. They’re not the type who’ll do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. They’d rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 you’re getting in this bet a bad value from the get-go.

Even for the more pragmatic bettor, the inherent problems with futures wagers are readily apparent. You have to tie up your wagering capital for a long time. More significantly, once your bet is down you’re at the mercy of the countless interceding events that can influence the fortunes of a sports team. Its hard enough trying to weigh the significance of scheduling, injuries, personnel movement and so forth on a day to day basis. Controlling for all of these variables over an entire season is impossible.

So why bet futures at all? More so than anything else, its essential to think of sports wagering not in terms of who wins or loses, but in terms of value. Properly utilized, future book wagers are often a great source of value. Below are some of the ways I like to use future wagers:

Futures can be a good way to leverage value on propositions where your knowledge is greater than the bookmaker’s. For example, many sports books offer betting propositions on entertainment oriented events like the Academy Awards. A handicapper who pays close attention to the movie industry and Hollywood news can stay one step ahead of the linesmaker.

Every year some sportsbooks start to take action on the big Academy Awards categories like Best Picture and Best Director well before the actual nominations are released. If you can stay up-to-date on the buzz surrounding certain films you can get substantially better value than if you wait until after the nominations are released.

The nature of the film industry makes using a future wager in this manner very attractive. The release schedule of films is established in advance and is publicly known. The cut off date for award consideration is the end of the calendar year, so nothing can pop up and become a surprise after that. Of the hundreds of films that are released each year only a handful are legit Oscar contenders and with some work its easy to narrow those down further. After that its just a matter of finding the value.

Futures wagers are also effective for finding value in a sports betting paradigm. By its very nature, sports presents more variables to deal with than does the movie industry. The top teams are well known by both the linesmakers and general public, and seldom can be found at a value price. For example, you can already bet that the New England Patriots will win the 2010 Superbowl but you can be sure that you’re not going to get a good value price on such a well known ‘public’ team.

The place to find value in this sort of proposition is to look at the less obvious teams. A few years ago an associate of mine took positions on several teams NHL that started slowly, including the Calgary Flames at 40/1. By the end of the regular season they were down to prices as low as 5/1 or 6/1.

This play wasn’t based on any sort of profound revelation that a team that underachieved early in the season would turn it around, but rather on the potential value they presented. In other words, the ‘true odds’ were far less than the number offered at the time the bet was placed. At these high prices, its possible to isolate a few potential ‘dark horse’ candidates and should any pan out they present a variety of opportunities to hedge and lock in profits.

Also, don’t forget to consider ‘the field’. Many futures wagers lump a number of teams or competitors together as ‘the field’ and offer a single price to bet them all. Occasionally, the quick thinking handicapper can find unique value situations. For example, after Dale Earnhardt’s tragic death in 2001 some sportsbooks continued to offer a ‘field’ position on rookie of the year. A bettor who followed NASCAR closely would have quickly realized that Kevin Harvick–who replaced Earnhardt in his Richard Childress racing Chevy–qualified for the ‘rookie of the year’ award and could have bet the field at prices as high as 15/1. After he won his first race, the price for ‘the field’ dropped to 2/1 and by midseason ‘the field’ was a -250 favorite.

This is obviously a best case example, but there have been similar circumstances that were still good value plays but didn’t work out perfectly like the Harvick situation. Several years ago it wasn’t uncommon to find a field bet on NASCAR road races that allowed you to bet several of the road course specialists like Ron Fellows, Boris Said and Scott Pruett with one bet. You wont be able to take advantage of the field bet often, but if you keep your eyes open and think out of the box it can be very profitable when it does occur.

Of course its crucial to shop around for any futures book play to find the best price. It’s a smart thing to do on any wagering proposition, but the price differential on futures wagers often vary widely from book to book. A little bit of work can produce a significantly better price which means more value.

Ross Everett is a freelance writer specializing in sports handicapping, wombat racing, travel and falconry. He is a staff handicapper for Anatta Sports where he is in charge of providing daily free sports picks to a number of Internet and broadcast media outlets. He lives in Southern Nevada with three dogs and a wombat.

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